Indometric


Archive for April, 2009

Apr 30
Thursday

Fanboys Unite: Apple Profiles Twitter

Filed under Company, Technology

picture-253
picture-253
By far the two companies I’ve written about the most recently are Apple and Twitter. This is to the delight of some people, and the resolution horror of others. And now I’ve got something that will really whip up the fanboys and enrage the haters: Me writing about Apple writing about Twitter.

Yes, Apple has a new business profile of the micro-messaging benefit that it place up today on its site. The headline may just say it all, “Twitter. Triumph of humanity.” But it’s really a honestly in-deepness look at how Twitter uses Apple products to conduct their business. “Pretty much everyone here at Twitter uses a Mac,” says Alex Payne, Twitter’s API lead, in the video that accompanies the profile.

Particularly, the profile is pretty much like a series of talking points about why the Mac is fantastic for business (as you might guess in such a profile). The profile delves into OS X and how it offers just about everything Twitter needs from TextMate to Keynote. And if Twitter team members really need to boot Windows for hard purposes, they just use VMware. Also brought up is the thought that Macs are more secure than PCs. And that MacBook Airs and iPhones has given employees a new state of mind about working on the go.

“Historically, people thought about the Mac as something for entertainment or graphics, but now they see the value of the Mac as a serious business tool. The same is right of Twitter,” the profile says at one point.

But here are a few fascinating tidbits. One is that the profile claims Twitter gets “heavy use” out of Numbers and Pages — two pieces of software in the iWork suite that are much less standard than their Microsoft Office counterparts, Excel and Word. Another talks about the synergy between Twitter and Apple — how the keynote address at MacWorld was a huge moment in ahead of schedule Twitter treatment history. And how Twitter is now driving a lot of enhancement for both the Mac and iPhone with third-party clients.

picture-261
picture-261

The profile also claims that many of the team’s software engineers “were attracted to Twitter as an employer because of its bent for the Mac.” And that one of the reasons the office space is littered with Macs is because they are more environmentally friendly than their PC counterparts — a message Apple has been pushing heavily recently.

A quote from Twitter co-founder Biz Stone wraps up the profile, “Twitter is a minimalist communication tool that is very powerful. The Mac is the same way. It offers gorgeous design, simple elegance, and a system that’s incredibly flexible and powerful to use.”

I can hear it now. The fanboys will let out a collective, “Awwww” — while the haters scream, “Get a room.”

[via Daring Fireball]

[photos via Apple]

Crunch Network: MobileCrunch movable Gadgets and Applications, Delivered Daily.


All entries filed under this archive


Nokia N97 Smartphone Goes for the Cool
no responses - Posted 04.30.09
The N97 will be available for purchase in June. Meanwhile, Nokia has teamed with Aptana to deliver tools for building applications using the Nokia Web Runtime. As Nokia prepares to launch its Ovi Store mobile application marketplace, the company also is delivering a new mobile device optimized to run applications available ...continue
Managing the Insanity of IT
no responses - Posted 04.30.09
In this eWEEK podcast hosted by Mike Vizard, the product marketing executive for UC4 Software, Matt Busch, explains why IT organizations need to take a new approach to managing IT that relies a lot more on automation and a lot less on manual labor. - Audio Podcast ...continue
Website Spider and Visitor Usability
no responses - Posted 04.30.09
In this article we are going to discuss spider and visitor website usability issues. Luckily for us both search engine spiders and human visitors have similar preferences and are quite easy to satisfy. Before we get deeply into what you should be doing though let s ...continue
Is Clickfire the Only Honest Web Host Review Site?
no responses - Posted 04.30.09
Not all web hosting review sites are reliable as anyone who has tried to find truthful reviews of web hosts has discovered. Clickfire however is determined to be different. If you re looking for a web host and not sure where to turn keep reading. ...continue
HP TouchSmart tx2z Touch Screen Laptop
no responses - Posted 04.30.09
HP s TouchSmart tz2z Touch Screen laptop is a laptop with a difference. It may seem strange to call it a bargain when it costs more than 1 2 but when you add up the features it offers it may be well worth it. Keep ...continue
Dell V305W Wireless All-in-One Printer
no responses - Posted 04.30.09
If you re looking for a printer that can do more for you than just print Dell s V3 5W wireless all-in-one printer may be what you re looking for. It prints copies and scans but is it worth adding to your home office Keep reading ...continue
Building a Liquid Design with Evened Margins and Centered CSS DIVs
no responses - Posted 04.30.09
If you re a web designer who wishes to learn how to build fully-centered web page layouts using CSS you ve come to the right place. Welcome to the final installment of a seven-part series on centering DIVs with CSS. This series shows you how to take advantage of ...continue
The Robot Made Me Do It: Comparing Three New Cyborg Q&A Services
no responses - Posted 04.30.09
One part people, one part machine. Is that a formula for more effective decision making? A number of high-profile entrepreneurs believe it is, and they are starting companies based on the idea. In the following post we take a look at three of the most exciting startups ...continue


All content and source © 2010 Indometric. All rights reserved. See our Privacy Policy and DMCA Information