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Archive for July, 2009

Jul 24
Friday

Run Regular and Seasonal Promotions

Filed under Web Development

To start interest in your site and brand or build personal relationships, regular promotions can really help. People like getting a break, or even better, free stuff. Depending upon what you’re promoting and to whom, the type of promotions you want to run will vary.

Table not more than describes several scenarios and suggestions for regular and seasonal promotions.

Site Type Promotional Promise
DJ Web site CD giveaways, trivia contests with prizes, show ticket giveaways, yearly concern promotion event.
Heart disease information Web site Health-related book giveaways, monthly promotions for “heart health,” healthful cooking recipe contests, exercise equipment promotions, discount vouchers for healthful heart hard
Dating site Romantic getaway contests, seasonal promotions for Valentine’s day, grand prizes for successful matches who meet and marry
Weather Web site Weather trivia polls, seasonal promotions, such as “Sensational Spring” or “Sizzling Summer” promotions with contests and prizes such as weather trivia and vacation getaways

The key is to match your promotions to your audience and product or benefit. This is one part of promotions I really take place to like, because it can be fantastic fun and extremely creative to sit down with friends or team members and come up with fantastic thoughts. Even if you’re limited in budget, here’s usually some way to grant innovative, interactive contests and promotions that engage your clients.

Continue…

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