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AOL: People Like It Now More Than Ever

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AOL, one of the largest national internet benefit providers and a comprehensive web services company, announced today that market research firm Forrester has rated it highest in “overall customer experience” in an independent study. Forrester conducted interviews with nearly 4,600 people nationwide and found that AOL rated very high if not highest in categories such as usefulness and ease-of-use. When all the categories are combined, AOL was at the top with a 71% approval rating.

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For those of us who have went on to using internet benefit providers (ISPs) that grant small more than basic internet access, AOL may conjure memories of free installer CDs in the mail and dialing in over a touchtone phone line. Although AOL still offers dial-up financial statement, they have been diligently growing their web destination offerings, including a full portal and news page, free email and two free instant messaging utilites, AIM and ICQ. Even with all these offerings they have succeeded in the tough job of making it simple for everyone who uses their benefit, either online or through their ISP, to have a fantastic experience.

We will admit to clinging tenaciously to our free AIM account that we have had for many years. Even though we may access AIM through such various third-party interfaces as Gmail and Meebo (and even have a hard time thinking of those applications as third-party) we have long in view of the fact that stopped worrying about the benefit as anything but always here and available, like the air we breathe. But, somebody runs those servers with close to 100% uptime, and its worthwhile to reflect a moment and realize that AOL has made a commitment for the simple reason of maintaining their online reputation at a very high level.

Sure, we have all heard tales about AOL ISP customer benefit, and of course seen pictures of AOL CD art, but the numbers tell a different tale – that AOL is committed to making sure people who choose them are satisfied and have the best possible experience online.

Photo CD Reflections courtesy of Artnow314 on Flickr.

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