You know Joe right? Joe lives down the street from you and runs a little comic book store downtown. Joe doesn’t know much about the Internet but he does know that he would like to expand his business.

What should Joe do? Joe should look into getting into ecommerce.

Now first things first, what is ecommerce? Ecommerce is the conducting of commerce with goods and services over the Internet. It includes: consumers using the Internet to purchase goods and services online; as well as businesses selling and communicating with other businesses through the Internet.

There are a lot of “Mom and Pop” stores all over the world that want to get their goods and services Online. How do they do it? Well there are a few things that Joe is going to need.

1. Joe Needs a Domain Name

The first thing Joe should be looking for is a good domain name. It should be something that is short, yet gets the job done when it comes to telling people what they are coming to see or buy.

Take my domain name for example. When you type in WebHostingShow.com you automatically know you are getting a show about Web hosting. Now do you have to be that direct? No - but it doesn’t hurt any. This is very special offer from Dotster Low cost domain registration. Buy one domain, get one free!

2. Joe Needs an “Ecommerce Friendly” Web Hosting Company

The second thing that Joe needs is a Web hosting company. Now there are millions out there to choose from, so finding one should not be that big of an issue. Find the best hosting deal for your budget and go with it. Now will just any Web host do? No. You want to look for the one that offers the other things on the list as well. That is where the term “Ecommerce Friendly” comes into play.

The Web hosting account that Joe chooses should have:

• A Dedicated IP Address
• Shopping Cart Software
• Shared SSL Certificate
• Dedicated SSL Certificate

Now the dedicated IP address and the SSL certificates kind of go together in the same group. I will explain more about them later. The shopping cart software will be where the fun begins.

3. Joe Needs His Online Store Setup

Now when it comes to setting up the basic building blocks of an Online store you will need a script or service to run the interface. Now like you might use WordPress or MovableType for blogs and driving content - you will need to find another Online script to run your virtual store front. Here are some of your options:

• osCommerce Shopping Cart
• Cube Cart Shopping Cart
• Zen Cart Shopping Cart

Now some if not all of these will come pre-installed with your Web hosting account. That is one of the devilish details you will need to look into when you go shopping yourself for a Web host.

4. Does Joe Need a Dedicated IP Address?

Answering support questions, every so often I get the guy who tells me he doesn’t know what a dedicated IP address is but he wants one! Now where a dedicated IP address plays a part in the Web hosting world is when you need it for setting up your own dedicated SSL Certification.

Now I could get into all the details about how it works and why you need it, but both of use would probably just end up being more confused than when we started. The thing to remember is - is that if you want your own dedicated SSL certificate, you need a dedicated IP address. If you want to use the shared SSL (if it is provided by the Web host) then you usually don’t have to have the dedicated IP address.

5. Joe Wants to Know the Differences Between Dedicated and Shared SSL Certificates

Now we get into that gray area that seems to confused a lot of people. Before I tell you the differences between shared and dedicated SSL certificates - let me share with you what exactly a SSL certificate is. SSL certificates give a Web site the ability to communicate securely with its Web customers. Without a certificate, any information sent to a Web site can be intercepted and viewed by anyone.

You know that little padlock you see in your address bar when you have a secure connection to your E-mail, banking or credit card company’s Web site? That is created by the SSL certificate. Think of it as the security checker on the server. It’s job is to encrypt any information sent from yourself to the server so no bad guys can steal your information.

Shared SSL Certificates

Now a shared SSL certificate is usually one provided by your Web hosting company. It is the one that everybody and anybody on the server you are on can use.

The advantage of using this is you don’t have to pay for a dedicated SSL certificate of your own. The disadvantage is that when people go snooping around to see your verification it is going to show your Web host’s information and not your own.

Dedicated SSL Certificates

For those that want the more professional touch, you should go with a dedicated SSL certificate of your own. Now at this point, I am not sure which way Joe might go - but there is nothing wrong with paying a little extra to get your own SSL certificate.

The advantage is that it gives your company and Web site a more professional look. Dedicated SSL also shows that the SSL certificate is in your company name and dedicated to your Web site. The disadvantage is that it usually costs some of the green stuff, and you have to pay your dues on a subscription type basis.

6. Joe Needs a Credit Card Processor

Now that Joe has a domain, hosting account, shopping cart software, and an SSL certificate - what comes next? Well a lot of folks do not think of the credit card processing that an Online store must do to turn those products into dollars. This is the one area you might have to shop around to get a good deal on. Most Web hosts do not do credit card processing because it would be another headache that they don’t want to deal with.

So with that said, what should you be looking for? Well after you type “credit card processors” into Google you should look for a company that will:

• Work Well With Your Shopping Cart Software
• Doesn’t Take Too Much Off the Top of Your Sales
• Has Low or No Annual Fees

If you want to go down the easy road when you start out, you might look at PayPal or Google Checkout as a payment processor.

7. Does Joe Want to Shop Around?

Now that all the basic have been covered and Joe has everything he needs to know, should he shop around for all these various things or get them all in one spot? I would say Joe should get as many of them as he can at one spot. This makes managing things a lot easier.

Your Web hosting company maybe able to point you in the right direction and get a lot of these services for you cheaper than it would be to go out and do all the shopping on your own.

Now you know Joe, the guy that lives down the street? He has turned his little local store into a world wide market leader by placing himself on the Internet. Where people in his local area used to be the only ones that could get his goods - now everybody can. This is as good as opening a store in every city across the world. You don’t have to be a Walmart to become a success. All you need is a good idea and the tools of the trade I have provided you here.

When moving from house to house, you have to pack up all of your belongings in the old house before you can move, right? The same could be said when you are moving from web host to web host. The first and most important thing you can do is backup your web site and get it ready for the move. Remember to grab all of your static files. This would be all of your non-dynamic pages, images, templates and more. The exact files that you do backup might change depending on how your site is setup.

Backing up Isn’t Fun To Do

If your using a content management system, then you might search the official site for that CMS to find the best way to backup the information it stores. Often you can also backup you databases (MySQL, MSSQL, ect). Control panels can really come in handy when it comes to backing up too. All of the major control panels that your hosting account could come with should have a backup function built in.

You should also always keep a backup of your web site in my opinion (make one at least one a month) no matter if your moving or not. That makes this job easier to manage and getting everything moved from the Web to your computer shouldn’t be such a big job.

Put Your Moving Pants On…

Next step you are going to want to take is to take all of those files, folders, databases and more from your computer to the new web host. Before transferring the information over, check with your new web host to see if you will be able to view your web site as it should be seen with the temporary URL they give you. Often if they give you a URL like this: http://www.dummyurl.com/~yourname

You will not be able to execute JSP, PHP and other advanced code types. If that is the case, see if they can set you up with a temporary real domain or sub domain. Most web hosts will be happy to do so - but it will be a service you need to ask for. Then you will know your web site will be able to be viewed by your domain name (with the old web host) or your temporary domain name (with the new web host).

They give you a domain such as testsite.testermctesttest.com. Now that you have a temporary domain that works with your new hosting plan you are ready to transfer over (via FTP) all of your static web site files.

Syncing Content, Keep it Static

Once the files are uploaded with your new web host - go back to your older web host and disable your databases and put up a nice message saying, “Web site going through move, will be back soon.” or something to that effect. You need to turn off any dynamic content generation (like with forums or blogs/comments) so that your information moving from the old host to the new host will not be out of sync when your done.

Now let us go back to your new web hosting account and upload your scripts, services and databases that need to be restored. Each script will have it’s own way of doing this so best to check with the script provider to see what the best method might be.

Take a break. At this point you should have two working versions of your web site. They are: the web site with your domain name at the old web host and the web site with the temporary domain with the new web host. Both should be static, so that no content can be added or removed from them at this point in the move. If all systems are go, then you are ready to move to the next step in the process.

Domain Names and Nameservers

Now you need to get your domain name to point to your web site with your new web host. To do this, login to the place where your domain name is registered and update your nameservers. These should be supplied to you by your new web hosting company and are what tells the domain name to point to the new hosting account and away from the old one.

Note: If you talked your new web host into giving you a temporary domain, now you will probably need to tell them you want to go back to using your actual domain name.

Now this nameserver update will take some time to complete. I would say give it 24 to 48 hours. After that time has gone by your domain name should be pointing at your new hosting account. While the change over it taking place, people will be taken (most often) to your web site with your old web host or your web site with the new web host.

Once your domain starts pointing at your new web hosting plan, you are almost all done. Turn back on your dynamic content, forums, blogs, comments, and more. Break open some of the good bubbly stuff too because you just completed something that most people dread. I would put moving a web site from web host to web host right up there with doing your taxes. It is no fun at all. I would give it a week or two there before you cancel your old hosting account so that if you forgot to backup something you still have time to grab it before you old web host deletes it for good.

The existence of the document is a very important thing in the company’s operations. For those of you who work daily with the availability of files is absolutely necessary. These files are always ready to use every day to work wherever you are.

In the sophistication of current information technology is the availability and access speed of a service is essential. Similarly, it easy for you to be able to manage document files whenever and wherever you want.

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It wasn’t so long ago that Microsoft was considered a dirty word. Dare to defend the company and the outpouring of scorn was enough to leave you wondering whose puppy you’d just shot. To be fair, the software giant hadn’t done itself many favours. Its response to antitrust investigations stopped marginally short of certifiable paranoia, while Vista turned out to have all the charm of a broken bottle beingwaved around at a bar fight. Office 2007 was brilliant, but conspicuously so among a product list that could cure insomnia.

Microsoft seemed adrift, bereft of inspiration as its empire was systematically hacked to bits by Google, Apple and Mozilla. Yet two years later and it’s once again the toast of the tech press. Windows 7 is good, but one product isn’t enough to rescue an enormous company’s repubtion. What on earth has happened? Is it really okay to like Microsoft again?.

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These days, whether you’re working on a static website, dynamic application or content management system, the final appearance of your pages comes down to cascading style sheets (CSS). Artisteer is designed to reinvent the way that CSS is handled, and itdoes so with considerable success.

To understand what’s so radical about Artisteer, it’s necessaryto understand the advantage that CSS brings -and the problems. The great strength of CSS is its centralised control, flexibility and efficiency update a single rule and the look and feel of your entire site updates accordingly. It’s simple in theory, but not in practice. The inherent complexity of trying to manage all the possible elements of a design through CSS, with its hundreds of parameters, cascade of rules, and infuriatingly different browser implementations, means most users never stray beyond the default templates provided by Dreamweaver or their CMS.

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Here’s the lowdown on search engine submission. You can do it manually for free. The only problem there is going to be time—you may have to wait for your site to show up, or you may have to submit more than once to ensure that your site shows up. So, you might wish to use a company that does the site submissions.

Getting listed at a major search engine, such as Google, will get you listed in other search engines faster and vice versa. Once again you’re faced with having to choose a vendor to help. Paid submission will get your site ranked faster, and many search engines now offer fast additions and improved ranking for pay.

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To create interest in your site and brand or build personal relationships, regular promotions can really help. People like getting a break, or even better, free stuff. Depending upon what you’re promoting and to whom, the type of promotions you want to run will vary.

Table below describes several scenarios and suggestions for regular and seasonal promotions.

The key is to match your promotions to your audience and product or service. This is one part of promotions I really happen to like, because it can be great fun and extremely creative to sit down with friends or team members and come up with great ideas. Even if you’re limited in budget, there’s usually some way to provide innovative, interactive contests and promotions that engage your clients.

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Despite the scourge of spam and viruses that have hit e-mail users in the past years, e-mail remains the killer application. E-mail newsletters are undeniably powerful tools to build audience and encourage real relationships between you and your site visitors and customers.

The key to avoiding guerrilla tactics in e-mail advertising is to make all e-mail newsletters optional. You will have people opt in mostly via your Web site, which means they have to get to your Web site in the first place. Once visitors do opt in, you can begin building a personal mailing list, which in turn encourages return visits to your site.

There are numerous directories to which you can post announcements about new e-mail lists. These directories can be helpful because they provide a means of getting interested readers and promoters together.

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After looking at headings, many search engines will begin grabbing your text for descriptions. For sites that aren’t built structurally and use tables for content, you’re really playing Russian roulette trying to assume which content the engine will grab.

However, if you are following well-structured markup practices, the first place most engines will look after headings is text formatted as being a paragraph. So, when you are preparing your content for the Web, be sure that there are plenty of keywords worked into your content, again following a balanced approach where you are enhancing the keyword count but not diminishing the content’s importance.

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The next most common meta element to define is the site description. This is typically a short description of about 25 words that describes your site simply and effectively. Numerous search engines look to this data for help with categorizing a site. Consider the meta description that appears on my site:

<meta name=”description” content=”I’m Molly E. Holzschlag, and this Web site shares my Web development work and personal thoughts.” />

Now look at Figure below, which is an exact reproduction of the search results found on such search engines as Google, Bing, and Yahoo.

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By placing keywords into a meta element within your documents (a common practice), you enable search engines looking for this information to catalog your keywords quickly. Keywords can help with ranking because you are able to catalog your site based on descriptive words or series of words that define your site as well as reflect the kind of word combinations that users will be inputting into search engines:

<meta name=”keywords” content=”indometric, indometric.com, html, xhtml, css, design, web design, development, web development, php” />

Unfortunately, this method, while easy to implement (just add as many keywords as you’d like, separated by commas, to the meta element), has been misused over time. Instead of sticking to those keywords relevant to their sites, some unscrupulous but imaginative folks decided to add keywords to a site that might have nothing to do with its relevance.

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What if you created a Web site and nobody came? You don’t want your sites to end up obscure and unused. No doubt you’veread about meta tags and how they can help your sites get ranked better; and just about everyone using the Web is aware of the annoyances related to Web advertising. But these issues are just the tip of the iceberg. Read any Web site dedicated to Web promotions and you’ll see all kinds of topics, often controversial ones.

This article lets you in on the insider’s view of why so many Web marketing methods are problematic, and shows you the right way to use common techniques such as keyword and description tagging, how to expand and extend keywords within your content, how to get submitted to search engines in a timely fashion, how to get the word out to interested parties, and how to increase interest via sponsored links and offline promotional opportunities.

I will not teach you how to spam, use annoying ads, or compromise the integrity of the products and services you represent. Just apply a balance between great Web site design and customer service and you will never have to rely on gimmicks.

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