Sunday

Gadget

Cool Honda Insight ‘Let It Shine’ Ad Takes Over Vimeo [Honda]

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YouTube isn’t the only video site experimenting with crazy new marketing thoughts. Vimeo is at it too, teaming up with Honda to start an Insight ad that makes the entire page a small set alight show.

Further than the ad, the “making of” video not more than is worth a gander too, as it shows how Honda was able to start a large “LED screen” using hundreds of Insight automobiles.

Which is cool and all, but, um, isn’t driving all of those cars out to a remote field just to shoot a commercial kind of defeating the point of the whole “green” message? The gas and energy consumption for such a venture, but cool, must have been enormous. As a hipster (weekends only), I simply cannot get behind such a hypocritical message.