Friday

Company, Technology

Laugh All You Want, But The Microsoft Store Could Be Great

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So Microsoft is vacant to have themselves a small retail space. This is, of course, ripe for mockery, and I’m sure tomorrow will bring the fruits of photoshop contests from around the web. Will it be wall-to-wall Vista boxes? Will you have to sign a license agreement to get in? Will they avoid the color “BSOD blue”? All very amusing questions, but the fact is that Microsoft’s stores could be the beginning of… well, another beginning for the oft-maligned software baron. After all, despite what the web has to say, they do manufacture more than error screens.

What have they even done to place themselves out here lately? Their silly booths were too passive, Mojave was too obscure, and “I’m a PC” was capitulation, pure and simple. And while they’re dabbling in this and that, their entire media image is life made out of whole cloth by their competitors. They need a main event, not a sideshow.