Tuesday

Gadget

New Apple Ad Mocks Microsoft Laptop Hunters In Usual Smarmy Way [Advertising]

• Tweet
• Sharebar

• Tweet

Apple’s new ad takes levelheaded aim at Microsoft’s recent much-talked-about Laptop Hunters ad series with the Apple style completely intact. In other words, it’s really, really smug.

The ad has a Lauren-type actress give her list of specifications, and of course, bunch by bunch, the drab-suited PCs are disqualified until she gets to “something that works,” at which point all the remaining PCs leave. In view of the fact that we’ve been seeing some flames for criticizing the Laptop Hunters series, let me be one of many to say that I despise this and all other “I’m a Mac” ads. Sure, Laptop Series was kind of fluffy and without either substance or style, but at least it wasn’t condescending and smug. Now, what say you, commenters? [Apple]