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Sprout Adds Social Platform Support

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Sprout, developer of a unique drag-and-drop widget creation benefit, announced today that its enhancement platform now supports the Facebook Platform, Facebook Connect, and OpenSocial. According to the push relief, this will "enable brands and agencies to focus their time on the creative campaign enhancement and still reap the rewards that social networking applications offer.." Which means, if you are using Sprout for your ad campaigns already, you now instantly have access to three more social platforms to deploy on. If you aren’t using Sprout, why not?

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We covered Sprout’s widget creator, product SproutBuilder at the DEMO ’08 conference. In view of the fact that then, it had to withdraw their free offerings to concentrate on remaining profitable. The excellent news is that recently, it is putting a toe back in with the availability of a limited free account type that allows for up to 3 projects (widgets) without reporting features or support. This is perfect if you have an thought for a Sprout widget but you want to try before you buy.

Details on how Sprout’s foray into social media campaigns will work on a technological level are not outlined in the provided documentation. But if it is telling us that a marketing or advertiser can use their product and deploy it cross-platform without any coding skills, it could potentially add up to a huge cost savings overall and may make the difference between Sprout and one of its competitors. Plus, one of those platforms is Facebook, which means instant viral exposure to millions of committed user financial statement.

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